Buzzworthy: Voir Haircare

Meet the new Canadian-made brand striving to improve your strands in artful style.

Pretty packaging may be the deciding factor on more purchases than we care to admit, but we beauty junkies are always thrilled when the product within impresses as much as the packaging. Voir Haircare combines the best of both worlds, housing their botanical-based formulas in innovative packages depicting hand-painted works of art. Developed in Canada with natural oils and extracts derived from renewable sources, the Toronto-based brand has never tested their products on animals and leaves ingredients like silicones, parabens, sulfates and artificial colours out of their formulas. Scroll down to discover the four powerhouse products behind this homegrown line of treatment and styling products.

The Masque

This luxe cream only needs a couple of minutes on wet hair in the shower to replenish moisture and leaves hair feeling silky (think of it as a next-level conditioner). For a salon-at-home experience, smooth the masque onto towel dried hair and cover it with a hot towel for 15 minutes to pamper seriously stressed strands and soothe an irritated scalp.

Rhythm of the Rain Hair Masque & Scalp Detox, $45 at voirhaircare.com.

The Mousse

Anyone who considers a volumizing mousse a must-have in their styling arsenal will appreciate this airy foam, which pumps up the volume without sapping moisture or feeling sticky. It also adds beautiful texture on days when air-drying is the most effort you’re willing to put into styling.

Secrets in the Snow Soft Styling Foam, $35 at voirhaircare.com.

The Dry Shampoo

This weightless powder makes a convincing case for breaking up with your drugstore favourite. An innovative aerosol-free pump puffs out little clouds of powder, making it perfect for mess-free application (and great for stashing in your purse when travelling). Best of all: the translucent powder mattifies and refreshes hair without any dreaded white streaks.

She’s Like the Wind Invisible Dry Shampoo and Conditioner, $32 at voirhaircare.com.

The Hair Oil

Rosehip, avocado and jojoba oils make up a delicate elixir that nourishes and protects hair. This multi-tasker can be applied pre-shampoo or overnight as a deep-conditioning treatment. On styled hair, a tiny amount goes a long way to tame frizz and flyaways without weighing hair down or creating an oil-slick situation.