The sustainable fashion brand has landed in Canada for a limited time.
Ever since e-tailer Everlane launched in 2011, we’ve been enamoured with their accessible and transparent approach to selling high-quality, well-made fashion. The brand made headlines for sharing the true manufacturing cost and markup for each item, as well as complete information on factories and product origins. The kicker is, the stylish line is actually affordable, thanks in part to its focus on direct-to-consumer sales.
Everlane’s approach centres around the idea of “radical” transparency. There are a few layers to this idea, consumer affordability and true cost among them, but most refreshing is the brand’s commitment to working with ethical factories around the world. Each prospective factory is given a compliancy audit on aspects such as fair wages, reasonable hours and environmental impact. The company will even delay product launches until it’s able to find the right factory for a particular category.
And while Everlane has been shipping to Canada for three years, upfront duties and flat rate shipping fees have often made us hesitate to hit that “complete purchase” button. But that all changes now that the brand is available to Canadians IRL for the first time. Part of the Pop-In@Nordstrom series — an ongoing pop-up that changes every month or so, and features new and often exclusive shopping opportunities — two Everlane shop-in-shops are currently running, at Nordstrom’s Toronto and Vancouver stores, until November 12. “I really believe in Everlane’s mission and think they’ve become distinguished leaders in the transparent retail space,” says Olivia Kim, vice president of Creative Projects for Nordstrom.
Expect the pop-ups to reflect Everlane’s minimalist and streamlined aesthetic: clean lines, warm tones and no frills. Look for the brand’s best-sellers, including the new ethically made premium Japanese denim, the cashmere collection and the cult-favourite day heel, which has a longer-than-can-be-believed waitlist.
Finally, a chance to shop Everlane’s sustainably-made designs in person, in Canadian dollars, and without those pesky shipping and duty fees. Our advice? Stock up.